How To Do An Etsy Shop Critique

Are you a VA with Etsy clients or is this a market you'd like to reach? Etsy shop audits are a valuable service you can provide your clients and we'll show you how!


You don't need to have an Etsy store to do this, however you do need to have an excellent eye for detail. You are not telling people how they can get rich quick, you are offering a trained 'outside' pair of eyes to review their store and make recommendations for how they can improve.

There is no requirement to subscribe to builderall to take this course as you'll use the free trial (no credit card required)

Learn How To Do An Etsy Site Audit

Do you have clients that are Etsy shop owners or are you hoping to reach new clients? An Etsy shop audit (or critique) is a valuable service to offer. Look at Etsy and you will see people charge anywhere between $15 and $150 for a shop critique or audit.

You are providing an extra pair of eyes as well as helping the store owner understand where the problems are in their shop and where there may be a disconnect between what they think they are offering and what shoppers are seeing. While you don't need an Etsy store, you do need an eye for detail and be able to look at a shop with fresh 'unbiased' eyes.

Our Etsy Shop Audit course has been designed so you can offer this as a paid for service or 'lead magnet' to attract new clients. You can offer varying degrees of shop audit services, from quick overviews to deep dives. Audits or critiques can be offered as live reviews, recorded video or as written PDFs.

Audit/Critique Overview

We will teach you what you need to look at when you undertake a shop critique including what is good and what is bad from the shopper's perspective. You will get an overview of what to look for in branding, what are the essential sections to be completed and much more!

How to Present the Audit

We will discuss the different options for presenting a shop audit, including video and written options. We'll also discuss the different options in how to package and cost your service, including mini-critiques and deep dives.

Additional Services

And we'll also talk about different services you can offer as an add-on or upsell after doing the Etsy shop audit. We will discuss VA services including Product Listing, Proof Reading, Photo Editing, Graphics making etc

How It Works

You will receive video and written lessons and we have a free private Facebook group where students can ask questions and get feedback on their progress.

The amount of time the course will take will depend on your situation and your previous level of knowledge. However would suggest allowing between four and eight hours a week to complete the course.

You will have access to the course for lifetime.


Our 2 Week Course Will Cover:

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    How to undertake an Etsy shop audit, including a check list for you to complete and full explanations of the different points
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    What you need from your client and what your client should expect from you
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    Best practice for listing products and where to find the latest updates to keep you and your clients up to date
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    Options for different services and packages you can provide. Tips for pricing your services
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    What opportunities there are for additional services and how you can handle this (for example a product listing package)
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    Plus, how to market your new services to reach new clients

At the end of the 2 week course you will be ready to launch Etsy shop audit services to existing and new clients.

Questions? Just email me at

Kate Pullen


100% Money Back Guarantee

We believe our course will help take your business to the next level. We're so sure of this that we offer a 15 day money back guarantee. If you are not happy with the course content, or you don't feel it is for you, simply email us to get the entire cost of the course refunded.

Cost - $100 $50

Sign up now to lock in the introductory course launch price of $50 (normal price $100). 


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